The Synthesis Difference - quick, accurate, personal

We speak talent

By understanding what drives & motivates people, we help them realize their potential.

We are leadership experts

We draw on our unique familiarity with elite military units and on our deep roots in the business world. With decades of combined experience working with high-stress organizations, we understand exactly what drives success and growth.

We are with you
every step of the way

We don’t settle for a blueprint for success. Our executive coaches support individuals and organizations at every step to reach business goals.

We are champions of innovation

Our proprietary Artificial Intelligence and Natural Language Processing technologies enable us to apply the wisdom of our expert psychologists to entire organizations.

We work in three crucial fields




Assessment: measure the things that matter most

Data on your people is the key to business success. Our expert psychologists, using selection methods taken from Israeli elite military units, are able to get at the heart of your organization and team. Our assessment reports offer an accurate, personalized and immediately applicable solution to your talent needs.

Development: leadership Is a journey

Transforming your organization through people. Our executive coaches excel in leveraging assessment insights and immediately putting them into practice to achieve sustainable behavior change. Building off of agile methodology, we accompany you through every stage of your journey, from testing, to collecting feedback, to building relationships with the team, all so you can become the best leader you can be.

Technology: leave no company behind

Getting rich data insights has never been easier. We work to bridge cutting edge technology and people-centered organizations, leveraging the best of each. Our designed-for-everyone solutions serve to streamline hiring, retention, performance prediction, engagement rates, leadership potential assessment and more.



Ours is a real-life approach

Synthesis’ raison d’être is to provide businesses with a clear picture of their leadership teams’ capabilities, dynamics, culture, tensions and challenges, and then to support them in learning how to function better on all levels. As a result, Synthesis’ methodology is built on the intersection of learning and doing.

For true change to occur and for sustainable growth to take place, leaders must first understand themselves, their drivers for change and their barriers. But such insights are useless so long as they remain without a plan for action.

Based on agile software development principles, Synthesis developed Agile Action Planning – a proprietary professional development method that yields significant results relatively quickly. With Agile Action Planning, Synthesis has had great success driving incremental, substantial and meaningful change within executives, leadership teams and throughout organizations.

We specialize in providing talent solutions to executive teams & employees of all levels.


We’re so much more than an assessment & development company

Synthesis is the brain child of Inbal Arieli and Shirley Schlatka who together combined seemingly opposite worlds: Israeli elite military units and the world of executive coaching.

After finishing their mandatory military service in the Israel Defense Forces, both founders, Inbal Arieli and Shirley Schlatka, went on to become leaders, each following her own unique path. Following her academic studies at Tel Aviv University, Inbal became one of the leading figures of the Israeli tech industry, and a popular speaker on subjects relating to military culture and practices. Meanwhile, Shirley gained recognition as a thought leader and a prominent academic figure in the field of executive coaching in the US.

In time, the similarities between the business world and that of elite military units became clear to both women. Drawing on their different experiences, they noticed that both environments are fast-paced, high-stress and goal-oriented. They then decided to merge the wealth of the business world with the decades of valuable knowledge and wisdom that the military world has accumulated. If applied correctly, they realized, the fusion of both worlds can greatly benefit many people.

They then made it their goal to improve the abilities of leadership teams who work in environments that require agility, tolerance for change, an ability to deal with ambiguity and a passion for constantly moving forward. And so Synthesis was born.

Thank you!

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