OUR TEAM

We are a team of executive coaches, clinical and organizational psychologists, computer programmers and AI experts.

What brings us together is a passion for leadership.

Inbal Arieli

Co-CEO

»

Inbal Arieli

Co-CEO

I am a tech entrepreneur with proven experience leading senior teams both in the private sector and as former Lieutenant in an elite tech unit of the Israel Defense Forces. In my military career, I served as Head of Faculty at the 8200 Intelligence Officers’ School where I trained the next generation of Intelligence officers.

Following my military service, and for the past two decades, I have worked with Israel’s most successful serial entrepreneurs and investors. I served in several startups and leading tech companies as General Counsel and held other executive roles related to finance and human resources. Moreover, I have been leading companies of my own, always focusing on the human factor.

Fascinated by the Israeli tech landscape, I founded a series of programs for top innovators and entrepreneurs, including Israel’s first startup accelerator. As a result of my significant role in the flourishing Israeli tech sector, I was featured as one of the 100 Most Influential people in Israeli Tech and as one of the 100-tech-business-women-speakers in the world.

I have Bachelor’s degrees in Economics (B.Sc.) and in Law (LL.B). I also hold an MBA with a specialization in Entrepreneurship and Strategy, all from Tel Aviv University.

My first book, Chutzpah: Why Israel Is a Hub of Innovation and Entrepreneurship, is available online (Harper Business, 2019).

And more than anything, I am fascinated by people.

Shirley Schlatka

Co-Ceo

»

Shirley Schlatka

Co-Ceo

I have been a coach and an organizational development expert for over two decades.

I started off as an Airforce operations officer in the Israel Defense Forces, working to understand how to drive top performance through an intentional, intense culture of professional development. Using this knowledge, I moved on to becoming a business executive and marrying my knowledge of people and performance with strategy. I realized that the best companies are congruent in how they approach vision, strategy, culture, people, etc. This realization made me choose a path to help many other companies around the world maximize their ability to succeed by investing in their people.

Out of this deep experience, I recognized a need for a coaching method that overcomes barriers to change to deliver real business outcomes. After training in systems thinking, design thinking and agile software development, I discovered that applying agile principles to people development is highly effective. The result is Agile Action Planning, a method I developed that allows executives and employees alike to quickly reach their professional goals. Agile Action Planning is at the core of Synthesis’ leadership development products and coaching services.

In addition, I have worked as an executive coach at Harvard Business School Executive Education for the last decade. Using my vast knowledge in how to apply psychological methods to business settings and my extensive coaching experience, I teach executive coaches and write coaching curricula used by educational institutions based on Agile Action Planning.

I hold a Law and Economics Bachelor’s degree from Tel Aviv University and an MBA from Harvard Business School.

I love helping people.

Chris Janko

Head of Global Sales

»

Chris Janko

Head of Global Sales

I have nearly two decades of experience working in various fields related to sales enablement, social selling, transformation change and coaching, and business intelligence.

By building trust and providing integrity, commitment and competence, I am able to impact companies by strategically aligning business-services with organizational goals.

As Synthesis’ Head of Global Sales, I am a trusted advisor to clients. As a team member, I provide strong leadership and strategic guidance in the development of the company’s commercial interests and growth plan.

I am a graduate of Business, Management, Marketing, and Related Support Services from the California State University, Chico.

Golf is the best way to unwind.

Ilay Avni

VP, Product and Marketing

»

Ilay Avni

VP, Product and Marketing

I am a marketing and product expert with years of experience founding and working in technology startups.  I’ve been designing and creating digital and technological products for over 20 years. This has also given me extensive experience in go-to-market strategies and in product launches. 

As an entrepreneur, my background in law helped me bring an analytical, multidisciplinary approach to marketing and business strategies – skills I have used in all my subsequent endeavors. I combine this with a strong technical background and computer programming skills.  

I especially enjoy my work at Synthesis because it allows me to move between technology development, operations, strategy, and marketing to have the most impact. 

My mandatory army service was in the IDF’s Intelligence Corps technological unit.

I graduated with an LLB from the Hebrew University of Jerusalem and was admitted to the Israeli Bar Association.

I really love cooking and bringing people together to enjoy a good meal. 

 

Geut Gonen

Head of Product

»

Geut Gonen

Head of Product

I am responsible for product development at Synthesis. Having both worked for and founded startups, I bring to Synthesis rich experience in product strategy and design, marketing strategy and research, and ideation. My first experience in the field of product management came during my army service when I served as a Management Officer in an elite technological unit of the Israel Defense Forces.

I hold a Bachelor’s degree in Industrial and Product Design from the Holon Institute of Technology where I graduated cum laude.

Being in nature makes me happy.

Jonathan Fass

Customer Success Manager

»

Jonathan Fass

Customer Success Manager

I am responsible for client relations and customer success at Synthesis. I joined the team after serving as a Captain in the Israel Defense Forces (IDF). In the military, I focused on foreign relations, developing cooperation between the IDF and other militaries worldwide, operational management and strategic planning.

Through my experience, I bring to Synthesis my expertise in interpersonal and cross-cultural relations, operations management and planning.

I hold a BA in Government from the Interdisciplinary Center, Herzliya.

I love good food and good company.

Gonie Aram

Head of Content

»

Gonie Aram

Head of Content

I am a senior copywriter, bringing extensive experience in the field of content development to Synthesis. I have worked for many years in the Israeli tech industry helping companies develop their voice and then reach their desired audiences through professional articles, social media, overt and covert content marketing and traditional marketing materials.

I have a Master’s degree in English Literature from Tel Aviv University and an MBA with a specialization in marketing from the College of Management Academic Studies.

My colleagues make me happy.

Ruth Cherneff

Synthesis Head Coach

»

Ruth Cherneff

Synthesis Head Coach

My career has concentrated on executive development, team effectiveness and organizational change. My primary focus is in using interpersonal dynamics as a lever to create organizational, team and individual effectiveness. I also work more broadly in organizations focusing on leadership program design and delivery, organizational design and change management programs. I have more than 25 years of experience in business operations, strategy consulting, organizational development and executive development.

I received my MBA from Wharton and my BA in Hotel and Restaurant Management from Michigan State University.

A collaborative community is always a valuable asset.

Guy Peled

Head of Tech

»

Guy Peled

Head of Tech

I am a computer programmer with significant experience in developing software solutions for startups. For the last six years, I have been developing user dashboards for business computer systems and websites. I have extensive knowledge in database architecture and in server codes. At Synthesis, I am responsible for product automation and IT.

In my mandatory army service, I worked with the Israeli Navy’s technology systems. 

I have a Bachelor’s Degree in Chemistry from Ben Gurion University, with a specialization in physical chemistry and nanochemistry. These areas helped develop the analytical thinking I use today to build Synthesis’ data systems.

My family is my greatest treasure.

Olivia Radley

Operations Associate

»

Olivia Radley

Operations Associate

I am a member of the Operations Team at Synthesis, focusing on coach support and improving customer success.

With over a decade worth of experience working within a broad assortment of industries, I bring versatility and adaptability to the customer service experience at Synthesis, providing an inclusive approach to customer and client satisfaction.

I graduated cum laude with a Bachelor’s degree in Theater from the University of North Carolina.

Don’t you just love traveling?

 

Haim Lati

Full Stack Developer

»

Haim Lati

Full Stack Developer

I am a self-taught full stack developer with a natural curiosity that drives me to be a lifelong learner. I started out as a videographer, 3D artist, video editor and composer, and from there moved on to becoming a programmer, website builder, and app developer.

I have over 10 years of experience both working for and founding startup companies. I worked in industries ranging from tech startups to well-established marketing and advertising firms.

I am passionate about leveraging technology to help people grow personally and professionally, and I specialize in developing the tools that assist people in doing just that. At Synthesis, I improve internal processes and create sales enablement tools. More importantly, I bring a customer-centric mindfulness that enables us to successfully innovate.

I’m an enthusiastic, amateur carpenter.

Hila Segal

Synthesis Head Psychologist

»

Hila Segal

Synthesis Head Psychologist

I am a licensed occupational and organizational psychologist with proven experience of over 20 years as a former Major in the Intelligence Corps of the Israel Defense Forces (IDF). In the military, I was in charge of the assessment and selection of officers and soldiers recruited to top elite units such as Unit 8200. My responsibilities included cognitive and personality testing, assessment processes and leadership development.

Today, I work as an occupational psychologist and a researcher in the private sector.

I graduated cum laude with a Bachelor’s degree in Psychology from Haifa University and a Master’s degree in Counseling Psychology from Tel Aviv University. I am a Ph.D. student in Social Development Psychology at the Hebrew University of Jerusalem.

I am captivated by human nature.

Laura Hunt Newman

Synthesis Executive Coach

»

Laura Hunt Newman

Synthesis Executive Coach

For over 20 years, I have been advising teams and executive leaders. Originally trained as a strategy consultant with The Monitor Group in Cambridge, Massachusetts, I discovered early on that good strategy is important and great people are essential. I have worked with Fortune 500 organizations, start-ups, spin-offs and schools to align architecture and capabilities to strategic goals. I have expertise in helping cross-functional and/or cross-regional teams to improve dialogue, decision-making and overall impact, and have coached dozens of leaders at critical professional (and often personal) crossroads.

I am a graduate of Williams College with a degree in History and an emphasis on military strategy and leadership.

Nothing beats a sunrise on a clear morning.

 

Dafna Hayman

Synthesis Executive Coach

»

Dafna Hayman

Synthesis Executive Coach

I am an executive coach and team facilitator specializing in behavioral change, development of authentic leadership, and building positive and productive team dynamics.

As an executive coach and team facilitator at The Harvard Business School, I have become known for my direct approach to goal-setting, identifying strengths and weaknesses, and creating actionable plans for overcoming obstacles on the path to success. In my coaching practice, I help my clients navigate the challenges of leading global organizations by building leadership teams that create meaningful work environments and bridge functional and cultural gaps.

In addition to executive coaching, I also have a passion for strength training and fitness coaching. I strongly believe in the integration of physical, emotional and mental transformation for the most comprehensive and effective personal and professional development.

I obtained my Law degree and Israeli Bar Association certification in Israel, and I hold an MBA from the Olin School of Business at Babson College where I graduated magna cum laude.

Chocolate makes me happy.

George Stubbs

Synthesis Executive Coach

»

George Stubbs

Synthesis Executive Coach

I am devoted to helping individuals, teams, and organizations develop the awareness required to exercise leadership at the complex intersection of culture and strategy. My systems-based philosophy is driven from my experience working in evolving organizations, teaching and researching leadership in academia, and from playing and coaching sports. I have extensive experience driving cultural transformation internally in global organizations, and as an independent coach and consultant.

I hold an A.B. in Organizational Behavior from Harvard University with an emphasis on team dynamics, and I’m an expert in Kegan & Lahey’s Immunity to Change Process and Heifetz’s Adaptive Leadership framework.

I enjoy being outdoors; I go whenever I can.

Claudia Levy

Synthesis Executive Coach

»

Claudia Levy

Synthesis Executive Coach

I am an Executive Coach and Consultant advising individuals and organizations facing challenges in the areas of organizational development and transformation, leadership development, team effectiveness and productive communication. My expertise is helping clients communicate more effectively, identify their behavioral tendencies, build more effective leadership styles and develop stronger relationships at all levels.

I work with clients from a variety of industries and sectors. I support private sector leaders of corporations and their teams, leaders of nonprofit organizations, and entrepreneurs in privately held firms. I work internationally with clients in Europe, North America, Latin America and Asia. For 20 years, I worked with the Monitor Group, initially as a strategy consultant and then as a leader in the Global Human Assets and Talent Development Team.

I studied Languages and Political Sciences at Universidad de los Andes, in Bogotá, Colombia. Besides Spanish, my native language, I am business fluent in English and French, speak conversational Italian and basic German.

It’s hard to think of anything more satisfying than growing my own vegetables.

Melissa Fristrom

Synthesis Executive Coach

»

Melissa Fristrom

Synthesis Executive Coach

I am known for harnessing “The Power of the Hidden.” When solutions are easy, my clients do not need me. But, when they can’t find a solution on their own, I’m there to help them figure out the hidden factors that both help and limit a leader’s, team’s or organization’s success.

As a senior executive turned professional coach, I couple significant corporate experience, including serving as CEO, with deep psychological knowledge from my doctorate, where I studied the unconscious ways people keep themselves from succeeding. For over a decade and a half, I have assisted leaders from over sixty-three countries on six continents.

I hold a Psya. D. from the Boston Graduate School of Psychoanalysis, an MBA from Harvard Business School, and a BA from the University of Virginia.

Creating art brings me deep personal fulfillment.

Tal Tavor

Synthesis Psychologist

»

Tal Tavor

Synthesis Psychologist

I am a licensed clinical psychologist. I acquired most of my training as a psychologist in the Israeli Air Force. In this capacity, I worked with high level commanders consulting them on personnel recruitment, the rapid assessment of the soldiers’ suitability to various units, and ways of coping with crisis situations. I am highly experienced in personality diagnostics and in treating a wide range of personal conditions.

Before becoming a psychologist in the Air Force, I served as commander of an Officers’ Training Course, developing young soldier’s leadership capabilities. Recently, I worked in the humanitarian field, developing leadership in the Eastern Caribbean islands. Today, I work as a clinical psychologist in private practice.

I graduated with a Bachelor’s degree in Psychology and Communication from Tel Aviv University, and I graduated cum laude with a Master’s degree in Clinical Psychology from Ruppin Academic Center.

I live for live music concerts.

 

Asaf Yaniv

Synthesis Psychologist

»

Asaf Yaniv

Synthesis Psychologist

I am a licensed psychologist, experienced in several treatment methods, personality assessment and research. I serve as a military psychologist as part of my army reserve duty and am undergoing clinical psychology professional training in the Combat Reaction unit, working with PTSD patients from all combat units. I also work as a psychologist in the Tourette Clinic at Schneider Children’s Medical Center of Israel.

In addition to proving psychological treatment, I am a senior investigator in the Center for Brain Sciences at Herzog Hospital. My field of research is the appliance of neurostimulation techniques.

I hold a Master’s degree in Cognitive and Clinical Psychology from Tel Aviv University and a PhD in psychology from Bar Ilan University.

I absolutely love surfing.

Merav Rosenfeld

Synthesis Psychologist

»

Merav Rosenfeld

Synthesis Psychologist

I am a licensed occupational psychologist, specializing in career therapy in a cognitive behavioral approach. I have over 20 years of experience working in the field of people assessment and development in both civilian and military sectors and across diverse occupational domains.

Throughout my career, I worked as a senior psychologist in several psychological institutes and was part of the founding and management team of a Career Development Center in the Ort Braude College of Engineering.

Today, I practice occupational psychology in the private sector. In addition to my work at Synthesis, I diagnose and assess senior military officers, and accompany managers in personal development processes. I also conduct workshops for professionals in Career Therapy and own a private clinic for career therapy.

I graduated cum laude with a Bachelor’s degree in Psychology and Arts and a Master’s degree in Occupational Psychology from the University of Haifa.

Catchball and photography are my favorite hobbies.

Alon Shalit

Synthesis Psychologist

»

Alon Shalit

Synthesis Psychologist

I have over two decades of experience as a senior management and organizational consultant. I specialize in leading strategic and cultural changes in multinational organizations, in building effective teams and in developing executives’ leadership and managerial potential.

I love combining my passion for sports with my professional experience. I am a member of the Israeli Olympics teams’ staff and I work as a sports psychologist assisting top athletes and teams in reaching their highest potential through mental training.

Finally, I’m a professional manager of ‘Dialogue in the Dark’ business workshops for teams and executives.

I have a Bachelor’s degree in Psychology and Philosophy, graduated with honors, and a Master’s degree in Social Psychology, both from Tel-Aviv University.

My greatest passion? People.

Elad Kimchi

Synthesis Psychologist

»

Elad Kimchi

Synthesis Psychologist

I am a licensed clinical psychologist. I was trained as a military psychologist in the Israeli Air Force where I worked with pilots, commanding officers and other elite military populations in a variety of roles. My responsibilities included personality testing, treatment and counseling. Prior to my work as a psychologist in the Air Force, I served as an officer in one of Israel Defense Forces’ elite Intelligence units. I still serve as a military psychologist as part of my reserve duty, doing personnel selection for an elite intelligence unit.

Today, I work as a clinical psychologist in a private practice.

I graduated cum laude with a Bachelor’s degree in Psychology and Theatre Studies from The Hebrew University. My Master’s degree is in Clinical Psychology from Tel Aviv University.

Ah, the beach. Need I say more?

Assif Ziv

Machine Learning Advisor

»

Assif Ziv

Machine Learning Advisor

I am a senior data scientist specializing in applied machine learning. Having both founded and worked for startups, I bring to Synthesis rich experience in incorporating cutting edge artificial intelligence systems. I learned and later practiced research methodologies during my army service, when I served as an officer in the Israeli Air Force.

I hold a Bachelor’s degree in Philosophy, Computer Science and Cognitive Science, and a Master’s degree in Cognitive Science, graduated cum laude, both from the Hebrew University of Jerusalem.

Of all my passions, food really takes the prize.

Thank you!

Someone from our team will contact you shortly to discuss your talent needs